The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less by Alex Berman & Robert Indries

Author:Alex Berman & Robert Indries [Berman, Alex]
Language: eng
Format: mobi
Published: 2022-05-15T00:00:00+00:00

Lead Scraping

Lead scraping is the first technique that you can use to generate leads, and this is a manual lead generation process. This essentially means that you find a list of companies online, and generate your email list from this research. For example, you might search for top airlines, or go to LinkedIn and seek out a specific criteria. Then you run a lead scraping tool that will pull data from that website, and generate it within a document. This is a very manual process, and it does benefit from using one of the tools that we recommend at the aforementioned web link. These tools enable you to verify those emails, which in turn reduces your bounce rate. It is all a crucial part of making the process as efficient as possible, as well as retaining the credibility of your email inbox.

And then you would send emails based on those manual leads that have been scraped via this process. This is not necessarily the best way to generate leads, but it is definitely the most affordable. Lead scraping tends to appeal to a lot of beginners, and I wouldn't necessarily condemn this if you’re on a tight budget. However, I don't typically recommend this approach, as it's easier to hire people that intimately understand lead generation, as you will simply get much better results.

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